Monday, 20 August 2012

LADY@LXG: When Sunscreen Meets Science

A sunscreen that doesn’t need to be reapplied every two hours is born! 

One thing I can’t live without, is a good sunscreen. Whether I am cloistered away writing at my desk or horseback riding on the plains of Mongolia, one beauty product that I will always have on, is my broad spectrum sunblock. 

Unfortunately, a good sunscreen has not so much to do with how high its SPF is, but its efficacy. This is because no matter how high the SPF is, every sunscreen’s effectiveness halves every two hours. This simply means that if you use a sunscreen with an SPF of 60, in two hours it will reduce to SPF 30. In two more hours, that drops down to SPF 15 and so on. In next to no time (unless you reapply) you are left with zero protection. And let's be frank - how many of us actually reapply our sunscreen, especially over our carefully made-up faces? Its just not practical.

This is why - when EHA Clinic, run by Aesthetic Doctor Elias Tam launched its first Japan-made SPF 30 sunscreen with 24hr efficacy, I just had to have it...

The sunscreen is mildly tinted and applies smoothly and is very easily blended. It has no scent and the tint is very subtle and leaves my skin looking clear, fresh and natural. I love using this by itself during the weekends or when I don’t require too much coverage. But if you have good skin, you can skip the foundation or powder and simply go with the sunscreen.

For those skeptics among you, (and I was one of them to be quite honest), lets talk science...

Many of the high SPF sunscreens available on the market today use chemical filters to block UVA rays, but these have been shown to only offer marginal protection. That’s because commonly used UVA filters like avobenzone and Mexoryl, break down quickly and lose effectiveness in the sun unless stabilized. This stabilization process is difficult and few companies have been able to prove that they can do it. Therefore in the past, the best way make sure you were protected throughout the day was to reapply sunscreen often – at least once every two hours. Even if it offered the best UVA protection, it’s efficacy soon disappeared.

EHA’s Sun Shield 24hr has been proven to block both UV-A and UV-B rays by 99%, for a period of 24 hours, with just one application.

The main ingredient used in Sun Shield 24hr to block UV rays is called the "Y titanium particle", a kind of Titanous Oxide coated with silicon. A very thin application of this product (10-15 microns) is all you need to maintain its effect. Stearyl glycyrrhetinate helps prevent inflammation caused by sun burn and snow burn.

Plantal moisturizing ingredients such as Scutellaria baicalensis root extract, Althea extract, Arnica extract, Paeonia suffruticosa root extract, Linden extract, etc., and organic ingredients such as sodium chondroitin sulfate, aspartic acid, glycerin, etc., help maintain good condition of the skin by moisturizing and giving tensity and elasticity to the skin. Oil-based moisturizing ingredients such as natural vitamin E, squalane, etc., help prevent dryness and oxidation of the skin.

EHA Sunshield 24 hr is available at EHA Clinic. 1 Scotts Road. #15-01 Shaw Centre. Singapore 228208. Tel: 6235 3325

EHA Sunshield 24HR is priced at: 
30 Ml bottle $98.00
5 ML travel size tube $38.00
Want to try this sunscreen? EHA is sponsoring three 5ml travel-size sunscreens worth $38 each. 

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