Wednesday, 3 June 2015

LIFESTYLE@LXG: Hello to the Market's Most Cutting Edge Electric Shaver!

Breakthrough Series 9 with SyncroSonic TMTechnology: 

World’s best electric shaver in efficiency and skin comfort – proven on 3-day beards.

Outstanding performance in efficiency and skin comfort: The synergy of four specially designed cutting elements, multiplied by the power of Sonic technology, shaves so fast that your skin doesn’t even have time to get irritated. 

On the 29th of May 2015, Braun unveiled the all new Series 9 the world’s most efficient and comfortable electric shaver, said to remove more hair in the first stroke, than any other shaver proven on 3-day beards (and if you are hirsute like me, thats not an easy feat). This sleek machine claims to deliver maximum performance in fewer strokes, without compromising on skin comfort. 

Its breakthrough SyncroSonicTM cutting system made of four fully synergized elements, gives us oft neglected men, the most sophisticated and intelligent Braun shave experience yet. Braun’s most advanced shaver head cuts through every type of hair so fast that skin doesn’t even have time to get irritated (okay this is sounding like a machine that I need to get my hands on stat!). The Series 9, combination of superior cutting performance with utmost efficiency, enables the user to navigate even the most challenging areas of skin and neck effortlessly. 

The tech-breakthrough: Four lifting, trimming and cutting elements in full synergy...

The secret behind the new fully flexible SyncroSonicTM shaving head is technology that gets the job done with fewer strokes and reduced pressure on the skin. 

While other shavers need to go over the same spot several times to achieve a perfect result, the four elements apparently work seamlessly together to capture every type of hair in less strokes.

The HyperLift&Cut Trimmer and the Direct&Cut Trimmer lift, direct, trim and cut problematic facial hair. The first takes on flat-lying hairs, while the latter specifically grabs and shaves hairs growing in different directions. They work in perfect synchronisation with two OptiFoilTM shaving foils, which cut the hairs as close to the skin as possible. This highly precise and harmonic ‘teamplay’ reduces the need to shave problem areas like the neck over and over again, minimizing the risk that top layers of the skin get cut during shaving, which is the most common reason for shaving- induced skin irritation. Together, the four cutting elements work efficiently; they master every type of hair, every part of the face, every contour – leaving a man’s skin stubble-free, soft and smooth. 

The SyncroSonicTM shaver head is driven by the powerful Linear Drive motor, which is the best Braun has ever produced, generating 10,000 sonic micro vibrations and delivering 40,000 cross-cutting actions every minute.

This shaver succeeds naturally in the hardest torture test, trimming and shaving dense, 3-day beards with less friction, less irritation and less burning than ever before. 

The Braun Series 9 is available at all major electrical chain stores, departmental stores and independent electrical stores in two models, 9040s and 9090cc. The recommended retail prices for 9040s and 9090cc are $499 and $599 respectively.