Wednesday, 28 May 2014

Introducing SOTHYS Sensitive Zones Protective Fluid SPF50

Did you know that each year, more new cases of skin cancer are diagnosed in the U.S. than new cases of breast, prostate, lung, and colon cancer combined. In fact, according to studies, one in five Americans will develop skin cancer in their lifetime. More scary stats; one American dies from skin cancer every hour. 

According to the Singapore Cancer Registry, there are 1065 cases of skin cancer in Singapore men and 941 in Singapore women every year. Here in Singapore, skin cancer ranks 8th in both men and women!

If skin cancer isn't reason enough to slather on some sunscreen every morning, do you know that unprotected exposure to the sun can also cause premature aging, which over time can make skin become thick, wrinkled, and leathery. Since it occurs gradually, often manifesting itself many years after the majority of a person’s sun exposure, premature aging is often regarded as an unavoidable, normal part of growing older. However, up to 90 percent of the visible skin changes commonly attributed to aging are caused by the sun. With proper protection from UV radiation, most premature aging of the skin can be avoided.

Sothys sunscreen is rich in minerals to fight against infrared radiation, with chemical filters to ensure broad spectrum of protection against UVA and UVB radiation. Sunflower extract acts as an anti-oxidant to reduce the spread of free radicals generated by UVA, UVB and IR and strengthens the skin’s natural protection, minimizing the appearance of sunburn cells. In fact, sunflower extract is able to reduce the number of sunburn cells up to 54%.
Besides ensuring the best ingredients used, Sothys went a step further providing a sensorial texture for a more pleasant experience. Unlike most of the sunscreens available in the market, Sothys sunscreen penetrates quickly into the skin, leaving the skin with a non-sticky and non-dehydrated feel. With this product, you don’t have to worry about having a “white” face after application because this light-weight sunscreen is quickly absorbed and leaves no visible white film or residue.

This fragrance-free sunscreen is perfect to protect your face and sensitive areas. I personally have started using this every morning for the past week. It leaves my face, neck and decollete moisturized and protected and does not trigger any rash or breakout!

Priced at $109 for a 50ml tube, the SOTHYS Sun Care Line is available at appointed SOTHYS Salons.