STYLE@LXG: Shiseido unveils their SS14 Seasonal Trends!

COLOR ME KNOT 

White. A shade that invokes a feeling of purity and softness. A natural and  innocent shade. But for this spring / summer 2014, Shiseido launches their own interpretation of this classic hue. Think powerful, futuristic, sharp, and mysterious. 

LADIES' STYLE: Expect nuanced styling that plays with texture and shape This season, the focus will be on bold "white", with powerful fashion styles highlighting the contrast between light material textures and voluminous silhouettes. Hairstyles will add playfulness to texture and shape, with an almost natural styled finish. They may seem unworked and natural, but the key point is their calculated clean appearance, while the main makeup trend will be natural-looking makeup, focused on the skin, with color accents around the eyes.  

MEN'S STYLE: Expect deep side parts and a wet look express male sensuality Men's fashion will have a bold presence, but also a sense of playfulness and relaxation. Hairstyles will be square and off the face, with deep side parts emphasizing masculinity, combined with a rough, unruly sense of movement and a wet feel, like hair that has just been towel dried. These slightly laid back hairstyles emphasize male sensuality.

This April, Shiseido Professional launched a new SEASON COLOR COLLECTION for its PRIMENCE and PRIMIENCE ENRICH hair color ranges. The new shades represent a line of seasonal hair colors tailored to the 2014 spring/summer fashion and makeup trends. You can expect two colors in 10 hues from range that delivers clear, rich colors and a glossy shine to hair by leveraging the positive effects of water and light.